It would be something of an overstatement to say that Calvin Coolidge exuded charisma. He was unprepossessing and unobtrusive, fading into the background of cabinet meetings during the Harding presidency, and while he was a reasonably good speaker (especially on radio, a medium made for him), he was no spellbinder or “great communicator.” At least in part, his rise to the Presidency may be attributed to luck; having made it to the Vice Presidency, much to the annoyance of party bigwigs, they were plotting to get rid of him in time for Harding’s reelection campaign in 1924, and it was his predecessor’s untimely death that made possible the final step up the ladder to the nation’s highest office. Even so, he was by no means a shoo-in for 1924 and had to move fast and decisively to cement his hold onto power.
Once in office, he was able to win over his party and the nation by his personality and his competence – but it is doubtful that he would have been given the chance even to attain that office if not for a string of lucky breaks. While the obsession with outward appearance, i.e. presidential looks and demeanor, may not have been as much of a factor in the 1920s as it is today, people did remark on how much like a president Harding looked, while no one ever said as much about Coolidge. His charisma, or lack of it, alone would never have carried him to the White House, especially as his message of economy and efficiency in government, although appropriate to the times, was not exactly a shining vision to excite and rally the voters.
To segue to the political scene of today, should he decide to run, will Indiana Gov. Mitch Daniels be able to win over the party faithful and the nation on the strength of his “charisma of competence,” as George Will charitably described it?